The Tavcor Difference - Tavcor Motor Group | VW | Audi | Suzuki | Port Elizabeth | George

The Tavcor Difference

TAVCOR Motor Group is a family owned and run motor retail centre with the following franchises: VW, VW Commercial, AUDI, Suzuki, Jeep, Fiat and Alfa Romeo. Dealerships are currently in Port Elizabeth and in George.


The business, known originally as Embassy Motors was started in 1950 and was one of the 1st VW dealerships in South Africa. It was bought by the late Ray Taverner in 1961. Over the years the organisation has been known for its pioneering practices and innovative business approach. But it is belief in MOVING PEOPLE both customer and colleagues, that has meant that the business has managed to succeed and grow.

Currently the business remains owned and managed by the Alan Taverner family under the capable guidance of CEO Garrick Bowker.
TMG is proud to have received the NMMM Top 50 Company award in 2016. This award reflects our commitment to the development of our province through business growth, property investment, environmental protection and job creation.


TMG Purpose is:

MOVING PEOPLE – central to all that we do is the concept of mobility. Helping customers enjoy safe, pleasurable mobility. Helping colleagues grow and develop. It’s about developing relationships with sales, service and parts customers.

SUSTAINABILIY – develop a sustainable, growing & compliant company that is a good corporate citizen & an employer of choice.

VALUES BASED – lead, live and grow by the TMG Organisational Values.


“GRIND IT OUT” – working hard is the cornerstone of TMG’s focus. Stick to the principled basics and ensure that you deliver for your customer.

GROWTH – seek out and embrace new opportunities to grow the TMG family. Through employee engagement help colleagues reach their full potential & embrace Equity development.

GIVE BACK – show gratitude to our communities, customers and colleagues. Create Purpose.

TMG remains committed to community development and proudly cares for 2 disabled centres namely KHAYA CHESHIRE and HAPPY FEET. In addition they support a feeding scheme in the Walmer Township known as Buyiselekhaya.

The commitment to sustainable business practices is reflected in TMG’s ISO14001 Environmental standard. The company ensures that we do no harm and all our practices reflect our “cradle to grave” responsibility for the environment.

TMG’s alignment to training and development reflects their purpose statement of MOVING PEOPLE. This is achieved though Performance coaching program that aims to stimulate individual development. In addition, the company manages the ACCELERATE Development Program which aims to develop an equity talent pipeline for Vehicle Sales, Service Advisor, Parts Sales,  Finance, HR, Compliance and Technical Apprentices.

TMG USED CAR Operations remain the principle operating difference. The company prides themselves on fast paced and competitive trade in prices and good quality stock. TMG buys “choice cars” and they price right to do business. With a strong focus on the customer experience and support they ensure that long term meaningful relationships with customers and their families are developed.

By the end of 2016 TMG will have 90 active work bays, fully equipped tyre fitment and wheel alignment centres and 110 technical staff in their technical teams. The VW Service Centre is a centre for technical excellence that attracts work from all over the province.


TMG’s commitment to customer mobility is also reflected in the product offering of the TAVCOR MOTORENT Team. This separate company supplies motor rentals to our service customer and the general public as a Value Added Product. Delivering on our promise of keeping you moving and generating an exciting vehicle stock pool for our MasterCars divisions.

Siyoyisa Cleaning Company is the Enterprise development project founded in 2010 between Rev Martin Moos and TMG. Martin was an ex service driver with TMG. This company services all the sites and wash bays throughout the group and employs 63 colleagues.

The customer promise is that TMG is committed to offering value and quality from competent, committed and enthusiastic people. TMG Moves People.

Chat to the CEO

One of the things that makes Tavcor great is our deep care and appreciation for all our customers. We love feedback and always have time to listen to what they have to say. Great cars, great people!

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